QUOTE(lucid_dream @ Jul 31, 2007, 07:00 PM)

The article describes how handling cold coffee makes people think that other people are emotionally cold and in the same breathe says
QUOTE
More fundamentally, the new studies reveal a subconscious brain that is far more active, purposeful and independent than previously known.
So, according to this author, part of the grand purpose of my subconscious is to infer other people's emotional states and sociability based on whether I've handled hot or cold coffee. Brilliant!
Yah, I've wondered about this research for some time. What I don't understand is the mechanism. Why would our brains work that way?
I'd really like to try to replicate one of these experiments some day. Keep a watch out on my site, and perhaps I'll have one in a few months: coglanglab_DOT_org.
Has anybody here participated in one of these experiments or run one themselves?